Background
BrightHills is a software development company operating in the medtech space with over 20 years of industry experience. In 2024, the company went through a comprehensive rebrand, marking a new chapter in its evolution. This was the point where I joined the project, taking responsibility for shaping and maintaining BrightHills’ visual presence across all brand touchpoints.

The core logo and foundational brand elements were developed by Elevate Studio. Building on this foundation, I have been responsible for the ongoing development of the brand’s visual communication, working closely with a marketing specialist to ensure consistency and strategic alignment.

Project Overview
The goal of the rebrand was to create a fresh, contemporary, and confident visual identity that reflects BrightHills’ innovative mindset, while remaining true to the clean, precise, and highly regulated world of medical technology.

The challenge lay in balancing two seemingly contrasting qualities: a bold, modern, and progressive look on one side, and the clarity, trustworthiness, and restraint expected from a medtech company on the other. The visual system needed to be flexible, scalable, and robust enough to support a wide range of applications, from digital products to large-scale physical environments.

Results and Impact
Since the rebrand, a wide range of brand assets has been developed, including a new website, marketing materials, presentations, videos, LED wall visuals, and various digital and offline communication tools. Over time, these elements have formed a cohesive and recognizable visual language that supports BrightHills’ positioning as an innovative yet reliable technology partner.

Through close collaboration with the marketing team, the brand continues to evolve while maintaining clarity and consistency across all platforms. The result is a confident, contemporary visual identity that resonates both with the fast-paced world of innovation and the disciplined, clean aesthetics of medical technology.