Strategy,
Branding,
Visual Identity.

I help ambitious brands define who they are and how they communicate — both visually and strategically.

Thoughtful art direction, strategic branding, and intentional design. Creating visual identities that feel distinctive and authentic. Helping brands stand out in crowded markets while expressing their essence with purpose.

SELECTED WORKS

Branding is a strategic process.

It’s about understanding the problem, defining the right direction, and translating it into a coherent visual system.

Focus Areas

01
Branding

Crafting cohesive brand identities that communicate clearly. Building visual systems to guide every touchpoint consistently.

02
Strategy

Defining the brand’s position and strategic direction. Developing concepts that solve real business challenges.

03
Art Direction

Creating compelling visuals that bring the idea to life. Directing campaigns to ensure every execution is aligned and impactful.

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Philosophy & Approach

“A brand is not what you say it is. It’s what they say it is.”

— Marty Neumeier

I approach branding through strategic design, grounded in research and collaborative workshops. My work aligns the needs of clients with the expectations of their audience, creating visual solutions that are both purposeful and impactful.

01 — Research

Mapping the target audience, market landscape and current cultural and industry trends to identify strategic opportunities.

02 — Strategy

Through collaborative workshops, we define the brand architecture and brand archetype, identify key challenges and goals, and build a clear strategic framework aligned with long-term growth.

03 — Art Direction & Visual Identity

Translating research and strategy into a distinctive visual language — defining the creative direction, tone, and cohesive identity system.

04 — Implementation

Developing a structured brand system that ensures consistency, scalability and a coherent brand presence across all touchpoints.