Digital marketing for Costa del Sol
We worked on the digital marketing strategy for Costa del Sol (Malaga region) over three years. I contributed as a creative designer and art director, focusing primarily on visual communication for social media and the production of audiovisual content.
Our primary responsibilities included monitoring social media platforms, staying on top of current trends, and producing engaging content. We also developed campaign materials for the brand in both static and audiovisual formats. As an art director, I oversaw the brand image and visual quality, a challenging task given the variety of content sources we worked with.
Over the years, we produced numerous videos to promote the destination, focusing primarily on three segments: MICE, golf, and tourism. Each segment had its own distinct color palette and visual elements, which we consistently applied throughout content production.
Additional videos are available on the brand’s YouTube channel and other social media platforms, with each video adapted to the specific requirements of each platform.
Beyond organic reach, the videos were also utilized in paid campaigns, including Google Ads, social media ads, and collaborations with other travel websites.
