Gestilar

Background
Gestilar is a real estate developer defined by precision, excellence, and luxury, with a strong focus on architectural quality and detail.

Project Overview
The brand redesign is built on the concept of contrast, a key principle in architecture and visual culture. A central element was the refinement of Gestilar’s upward-pointing arrow, preserving its meaning while giving it a more elegant, modern, and timeless form. The Swiss typeface SangBleu serves as the foundation of the identity, balancing classic sophistication with contemporary expression. The color system was expanded with secondary and tertiary palettes to differentiate projects while maintaining strong brand cohesion.

Results and Impact
A complete brand and visual identity redesign was created across both digital and offline touchpoints. Typography-driven proportions define layouts and graphic elements, resulting in a clean, versatile system that emphasizes contrast and elegance while reflecting Gestilar’s distinctive architectural approach.