Background
Homes by Gestilar is a sub-brand of Gestilar, focused on renovated residential properties tailored to individual needs, including projects within historic urban environments. The brand delivers a comprehensive service, combining defined client objectives with contemporary living solutions.

Project Overview
The visual concept builds on the core principles of the parent brand, using contrast as a central design tool. The Swiss typeface SangBleu forms the backbone of the identity, with its serif version selected specifically for the sub-brand. Typography-driven proportions and angles define layouts and graphic elements, creating a clean and cohesive system. The color palette is derived from Gestilar’s secondary colors and expanded with warmer, more modern tones, supported by secondary and tertiary scales for flexibility across projects.

Results and Impact
While closely aligned with the parent brand’s structure and visual logic, Homes by Gestilar introduces a more approachable and friendly character. This is reflected in the logo through reduced letter spacing and the use of lowercase typography. The result is a flexible sub-brand identity that maintains strong brand consistency while expressing its own, more human and accessible personality.